Get into the inbox.
Guides on bounce rates, list hygiene, and keeping your sender reputation intact. Written for people who send email, not for search engines.
What is a good email bounce rate? (And the number that gets you throttled)
September 15, 2026 · 3 min read
Most senders only learn the bounce-rate thresholds after Gmail or Outlook has already started rate-limiting them. Here are the actual numbers, what causes bounces, and how to stay well under the line.
How to clean an email list before a big send (step by step)
A practical checklist for cleaning an email list: what to remove, what to keep, what 'risky' actually means, and how to do the whole thing in under an hour.
September 12, 2026 · 3 min read
Catch-all, disposable and role addresses: what they are and what to do with them
The three categories that confuse most people reading a verification report, explained with examples and a clear rule for each.
September 8, 2026 · 3 min read